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Top-10 SMB lender

Case study

Customer not named

Grow the book
without growing the losses.

A top-10 small business lender wanted to raise credit lines without raising loss ratios. Through 2020 its risk team saw increased volatility in the portfolio and had no clear view of its health. Adding Enigma's merchant transaction data raised model accuracy by around 25% for about a third of the portfolio.

Enigma — increasing credit lines safely at a top-10 SMB lender

Customer
Top-10 SMB lender, unnamed by Enigma
Industry
Small business lending
Use case
Risk scoring & credit line management
Headline result
25% more accurate risk models
A commercial loading dock at first light, roller doors receding along the building, pallets on the apron, a forklift mid-turn and two workers moving a pallet
Operating evidence is the argument for a bigger line — trucks at the dock, not a filing.synthetic render

25%

increase in risk model accuracy, for about a third of the portfolio

70,000+

new high-value businesses identified

$30M

expected incremental revenue in the first year

~5%

of the portfolio found eligible for credit line increases

Source: Increase Credit Lines Safely, enigma.com

01

The challenge

A risk score refreshed monthly, on data that lagged.

The risk team assigns a risk score to every business in the portfolio and uses it to sort customers into three buckets: decrease, maintain, or increase credit lines. The score is refreshed each month, so accuracy compounds.

Its models relied on internal data plus bureaus and the Small Business Financial Exchange. Through 2020, volatility in the small business portfolio exposed the gap — without clear visibility into portfolio health, the team was missing opportunities and taking on unnecessary risk.

What it wanted was more timely data carrying signals about a business's financial health: leading indicators of decline and distress, better coverage of its own SMB portfolio, and richer data about growth and revenues.

02

The approach

Back-test it before you believe it.

The team introduced Enigma's merchant transaction data into its models and back-tested against historical data rather than deploying on faith.

Three signals did most of the work: presence of transactions, transaction stability, and three-month growth rates. Those produced the strongest increase in the models' predictive power.

More accurate models meant better customer segmentation — which cuts both ways, reducing risk and uncovering opportunity in the same pass.

  • Presence

    whether transactions are happening at all

  • Stability

    how consistently they occur over time

  • Growth

    three-month growth rates, seasonally adjusted

03

The result

Five percent of the portfolio was being under-served.

Enigma's data increased model accuracy by around 25% for about a third of the portfolio.

Credit line increases made up a large share of the team's new revenue generation, and the improved models identified around 5% of the portfolio as eligible for incremental increases — along with more than 70,000 new high-value businesses.

During the first year of implementation, the team expects those adjustments to generate $30,000,000 in incremental revenue.

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