One industry,
profiled properly.

Phorest is laser-focused on the salon industry and wanted to improve the effectiveness of its marketing campaign targeting.

The team recognised that fine-tuning its Ideal Customer Profile was the way to identify the right audience for its salon management solution — a move aimed at reducing wasted spend and increasing conversions.

By targeting the right audience, Phorest could make its marketing efforts hit the mark with greater efficiency and effectiveness.

Phorest refined its ICP using Enigma's data attributes — salon location, card revenues, revenue growth and payment technographics — which let the team identify and prioritize its most valuable target customers.

The commercial team then improved campaign targeting by segmenting leads on the specific in-person and online payment technologies a salon uses, with access to multiple contacts at each target salon to find the right way in.

Finally, Phorest improved the messaging of its outbound campaigns by incorporating intelligence on a salon's monthly revenues, transaction sizes and processing volumes.