Customer story
Site selection was running
on weather and sentiment.
Curia is a business intelligence platform that combines geospatial and economic data to identify opportunity zones for retail growth. Before Enigma it had no direct source of economic activity data, relying on indirect proxies — sentiment analysis, weather patterns, seasonality. Enigma's revenue data is now the backbone of the platform.
Enigma + Curia — economic activity data under a real estate platform
- Customer
- Curia
- Industry
- Real estate & business intelligence
- Use case
- Location-level revenue and economic activity data
- Headline result
- Accurate more than 2 times in 3 vs. ground truth
2 in 3+
of comparisons against ground-truth datasets where Enigma proved highly accurate on business performance
Location-level
revenue estimates — individual stores, not just the overarching business
Source: How Curia Leverages Enigma to Drive Smarter Real Estate Decisions, enigma.com
01
The challenge
Regional averages don't tell you about a street corner.
For Curia's platform to deliver micro-level location insights, it needed granular business and location intelligence to complement its sentiment, local and economic analysis. Traditional methods gave only broad, regionalized insights.
That left a gap in precise revenue data — the input that most affects site selection and expansion strategy. Without an accurate measure of economic performance, Curia's ability to guide clients was limited.
Curia's customers are restaurants, hospitality providers and storefront retailers trying to understand customer behaviour and site performance, plus researchers and academics analysing economic trends. All of them need the store, not the region.
02
The result
The platform is now built on it.
Enigma supplies Curia with detailed revenue insights that identify high-performing locations and trends — highly accurate revenue estimates at the individual store location level, a picture of business performance over time, and a foundation for business intelligence tailored to retail research and expansion.
More than two out of three times, Enigma has proven to have highly accurate business performance insights when compared to ground truth datasets, while maintaining precision and granularity.
Curia now differentiates on that: insights derived from actual business revenue performance rather than broad, sentiment-based estimates, with product direction and business strategy shaped by reliable economic performance data.
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